Hello, I’m Alexander Korf. In 2006, I founded Fariko with a vision of the future: a future powered by AI.
You might be thinking, "AI in 2006? That sounds a bit ahead of its time." It was. But the proof has been hiding in plain sight. Just scramble my last name, KORF, with AI, and you get the destination I've been building towards all along: Fariko.
But this story truly begins in the 1980s with two moments that defined my life’s trajectory: getting a Commodore 64 and watching Star Trek: The Next Generation.
At age 10, holding that C64, I told my parents, “This will change the world. It will bring people across the globe together.” That moment set me on two parallel paths. One was in the world of business technology, leading me to a career as an IT Consultant, designing and implementing complex systems. The other was in the world of digital connection and human performance, which led me down the path of gaming and eventually to becoming the first-ever World Champion Coach in Call of Duty.
These two worlds (the logical, systems-driven world of IT and the intuitive, dynamic world of high-stakes human coaching) seemed separate for years. In one, I built systems. In the other, I built people and communities. In fact, I remain the only coach to have ever had three community-based teams competing at a single Call of Duty World Championship.
Walking these two different paths, the structured logic of IT and the intuitive humanity of coaching, taught me the supreme importance of one thing: balance. This philosophy became the very soul of Fariko, represented perfectly in our logo: the ancient Yin Yang symbol of balance, with a simple, modern smile :) superimposed on it. It all leads to our core Mission:
Balance with a Smile.
This mission is what guided my work in building communities, where my focus was never just on winning, but on a more profound Vision:
Life is like a Game: Improving Yourself and Sharing Fun with Others is more important than winning.
For years, I walked these two paths. Then, the world began to change. The AI I had envisioned as a teenager watching the AI Android Data on the Starship Enterprise was no longer science fiction. It was becoming a reality. And I realized my two paths were not parallel: they were converging.
What if you could combine the analytical power of an IT system with the empathetic, potential-unlocking power of a coach? This is the question that led to AI Coaching.
But there was a missing piece. AI can process data, but to coach a human, it needs to understand their unique "operating system." It needs a key to unlock their personality, motivations, and potential.
That key is the Myers-Briggs Type Indicator (MBTI).
By integrating the deep human insights of the MBTI framework with the power of artificial intelligence, I developed The Fariko Blueprint. It's a tool designed to bring personalized, scalable, and effective Work and Life Coaching to everyone.
Today, I offer this in two ways, honoring my Taoist belief in balance:
- For the Individual: Join our free community at www.fariko.online. It's a place for anyone interested in using these tools for self-improvement and connecting with others on the same journey. Let's explore the future of personal development together.
- For the Organization: As an IT Consultant, I can show you how to offer better, faster, and more accessible coaching to all of your employees. If you're a visionary HR Manager who believes in empowering your entire workforce, the Fariko Blueprint is for you.
The future I dreamed of in the 80s is here. It’s a future where technology doesn't replace humanity, but helps it flourish.
Join me, and let’s see that story unfold.
Alexander Korf
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